SAFUU RACING
Crypto backed race team competing in the British Touring Car Championship
Safuu is a global blockchain coin that has recently come to the fore with over 150,000 holders worldwide. Safuu and Fortis partnered in 2022 and we were tasked with taking ownership of all the social media management to drive their motorsport sponsorship within the British Touring Car Championship.
Safuu had already built a faithful following on Twitter mainly, but then with the strategic move into Motorsport we created and steered their brand, Safuu Racing, a Facebook, Instagram and YouTube offering.
Due to our experience within the BTCC paddock we were able to put together a plan for Safuu Racing and we maximised the impact with regular engaging content.
Our video content included driver interviews, highlight reels, TikTok content as well as a well-crafted Instagram portfolio, all covering the progress of the two car team that Safuu had invested in. Safuu also benefitted from us creating their YouTube channel as well as ensuring consistent posting on the Facebook and Instagram accounts.
We also took control of the entire website build and maintenance for the brand. Writing regular blog posts, press releases, driver updates, and we ensured that everything linked back to the original Safuu.com website ensuring a constant flow of traffic throughout a race weekend.
Events management is also something that Fortis excel in and Safuu were in need of hosting 15-20 guests from the USA, Australia and the UK for a race weekend at Brands Hatch. The team were able to ensure the team had accommodation, transport, VIP Hospitality and were of course kitted out in branded teamwear
Design and print was also key to Safuu’s season within the British Touring Car Championship. Marketing brochures, vehicle graphics, teamwear/clothing, table cloths and leaflets were all created and designed by the Fortis team.
The social channels were managed in such a way that Safuu’s worldwide following were able to follow the British motorsport series from afar.
RESULTS
100K
Social Media Reach for the 2022 season
26K
Website visits
60K
Video views
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