TRADE PRICE CARS
Multi-Award Winning Used Car Dealership Based In The Heart Of Essex
Trade Price Cars is a multi-award winning, independently owned Used Car Dealership based in Essex who have a nationwide customer base.
Trade Price Cars pride themselves on honesty and integrity and have cultivated an extremely loyal customer database over 10 years of trading. With over 7000 online reviews across multiple review platforms, it is evident that Trade Price Cars have worked hard to ensure the service they provide is nothing short of outstanding and they have a proven track record as market leaders in their field.
We have managed the entire marketing portfolio for Trade Price Cars for the last five years. Primary focus has been a mixture of lead generation for the sales force via various social media channels and management of the entire social media profile both from content creation/design to growth strategy. We have worked with the owner and senior management team to work out both short term and long term goals and then once we understood the brief we implemented a plan of action to make a huge impact with our organic content as well as the paid advertising. Trade Price Cars were keen to make use of our video content expertise, at first to generate an organic audience and then to use video to create effective traffic and lead generation campaigns.
Away from social media we have managed to maintain and enhance the website to ensure that the SEO score has improved dramatically as well as resulting in a user friendly experience for new and returning customers.
The introduction of consistent blogs with imagery and video content created by us has helped the SEO performance score go from strength to strength. E-mail marketing is now an integral part of communication for the company where weekly newsletters are tailor made to engage with their nationwide customer base. Reporting has been provided to show leads per communication and we were able to track a retargeted lead all the way through to a sale.
Trade Price Cars are always looking for leads that have a high intent on buying a vehicle and our Google PPC campaigns have seen a huge uplift in performance and have rivalled other well-known enquiry sources when it comes to sold vehicles. A meticulous approach when it comes to targeting local areas have ensured a consistent amount of cars sold directly from our Google PPC campaigns.
Throughout our time with Trade Price Cars we have taken control of various challenges:
• Social Media Management – Facebook, Instagram, Linkedin, TikTok, YouTube, Twitter
• Social Media Advertising
• Branding, Design and Print – Shows, events, point of sale, signage, etc.
• Email Marketing – Weekly and monthly newsletters generating leads into sales
• Website enhancement and maintenance
• Video Content & Photography
• Blog writing & SEO
• Google PPC Campaigns
• Digital & Print Marketing strategy
• Events Management
• Social Media Advertising
• Branding, Design and Print – Shows, events, point of sale, signage, etc.
• Email Marketing – Weekly and monthly newsletters generating leads into sales
• Website enhancement and maintenance
• Video Content & Photography
• Blog writing & SEO
• Google PPC Campaigns
• Digital & Print Marketing strategy
• Events Management
RESULTS
82%
increase in social media engagement
78%
increase in sales from Google PPC Campaigns
53%
Increase in social media leads in last 12 months
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